National Taco Day brings sizzling deals nationwide
Once a quirky food holiday observed on October 4, National Taco Day is now officially celebrated on the first Tuesday in October, thanks to Taco Bell’s partnership with the National Day Calendar. Following Taco John’s decision to release its “Taco Tuesday” trademark, the annual celebration has become a nationwide fiesta of flavor, featuring exclusive giveaways, creative taco collaborations, and rewards for loyal fans.
Whether you’re craving classic beef tacos, spicy chicken variations, or unique dessert tacos, this year’s lineup includes everything from $1 tacos to free taco offers and even taco-inspired ice cream creations. Here’s a complete guide to the best National Taco Day 2025 deals and specials to help you plan your perfect taco Tuesday celebration.
Taco Bell’s National Taco Day specials
Taco Bell is leading the celebration with a lineup of exclusive offers for Taco Bell Rewards members. Starting Tuesday, October 7, the brand will drop new deals every two hours through the Taco Bell app. Members can grab $1 Cantina Chicken Soft Tacos and enter to win limited-edition Taco Day T-shirts, $160 Taco Tuesday gift cards, and other prizes.
The first drop begins at noon ET (9 a.m. PT), with additional rounds every two hours until 10 p.m. ET. Taco Bell is also offering $5 off Party Packs through its app all day long.
In partnership with Salt & Straw, Taco Bell has brought back the Tacolate—a dessert taco made from a waffle cone shell filled with cinnamon ancho chili ice cream, dipped in chocolate, and topped with toasted brown rice. Each Tacolate comes with two special sauces: Mango Jalapeño and Wildberry Cinnamon. The Tacolate is available at Salt & Straw shops and for nationwide shipping in six-packs from the company’s website.
Top National Taco Day 2025 restaurant deals
If you’re looking to expand your taco journey beyond Taco Bell, plenty of national and regional chains are offering festive savings. Here’s where to score the best taco deals on October 7, 2025:
Abuelo’s Mexican Restaurant: Add a crispy beef or chicken taco to your entrée for just $1 when dining in.
Baja Fresh: Save $5 on orders of $10 or more when you order online or through the Club Baja Rewards app using the code TACO from October 7–10.
Condado Tacos: Enjoy half-off all tacos (excluding delivery and catering). Rewards members also receive free delivery on orders over $30.
Chuy’s: Get a $1 taco with any entrée purchase and $1 tequila or rum floaters on margaritas. Dress like a taco or wear a taco-themed outfit for a free entrée.
Del Taco: Between October 7–9, receive a free Del Taco with a $10 minimum purchase when ordering through the Del Yeah! Rewards app. Members also enjoy free weekend delivery throughout October.
El Pollo Loco: Through October 7, get any three chicken tacos for $5, including the Chicken Taco al Carbon and Avocado Taco, when you order using the Loco Rewards app.
Jack in the Box: Members of the Jack Pack Rewards program get two free tacos with any purchase of $1 or more.
Moe’s Southwest Grill: Celebrate with $2 tacos (limit of three per person). Moe’s Rewards members can redeem the offer in-store or online.
Nestlé Toll House: Get dessert tacos by entering the Cookie Taco Kit giveaway at 2 p.m. ET on October 7. Winners receive a kit with cookie dough, chocolate morsels, a taco stand, and a $25 gift card.
Taco John’s: Spend $5 on National Taco Day and scan your app to earn a free taco on your next visit, redeemable within two weeks.
Tacoria Mexican Street Kitchen: Buy one taco and get one free at all New Jersey locations. Taco Love Club members get extra discounts.
Talkin’ Tacos: Get two tacos, a side, and a drink for $16.99, or upgrade to the Taco Party Box with 30 tacos for $139.99.
Twin Peaks: Enjoy $2 tacos all day and $6 margaritas at participating locations.
Torchy’s Tacos: Torchy’s Rewards members get a free taco when purchasing one on National Taco Day.
Velvet Taco: Join the Taco Week Challenge and earn a free taco reward on October 13 after participating purchases. Plus, enter their Instagram giveaway or visit the Dallas location for a chance at free tacos for a year with a Velvet Taco logo tattoo.
Zaxby’s: Get a free Chicken Finger Taco with any purchase of $1 or more using the code TACODAY, available to the first 10,000 redemptions through Zax Rewardz.
How to make the most of National Taco Day
With dozens of restaurants participating, the best way to maximize your taco celebration is to join loyalty programs and apps before October 7. Many exclusive deals and freebies are only available to rewards members, and app-based ordering often includes bonus discounts or early access to limited-time offers.
Don’t forget to check local taco shops on social media—many smaller taquerias run one-day promotions or community events for the holiday. Whether you prefer fast-food favorites or authentic street tacos, there’s something for every craving this National Taco Day.
So grab your friends, dress up in taco gear, and get ready for a delicious Tuesday filled with deals, giveaways, and endless tacos!
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